Stadium events are naturally going to be crowded. Indeed crowd size is a pretty clear indicator of success for a stadium. Whilst good-natured crowds are an expected and exciting part of the stadium experience, visitors expect and appreciate a well-managed crowd control approach. Key to this is enabling crowds to rapidly disperse by finding their way to their next destination as efficiently as possible.
This was exemplified when I recently attended a major concert at Wembley. The gig didn’t finish till after 11 PM and then around 60,000 people were suddenly outside, trying to figure out the best way to get home. I couldn’t get on my phone because of network congestion so was unable to check real-time availability or mapping to see where I should head to for the best option. The result was that I followed the friendly crowd and queued for a long time to get on the tube. It took me nearly 2 hours to get back to Clapham Junction. As another example, when Chelsea play at home, the Kings Road and surrounding area become clogged with cars and people parking up, inevitably leading to greater overall congestion and pollution for the area surrounding the stadium.
Whilst surges in human traffic inevitably result in pressure on the transport infrastructure, increased pollution and angst, there are methods that stadiums can deploy to aid crowd dispersion and reduce reliance on private car usage. Principally these involve information sharing about local real-time transit options.
PassageWay provides a supportive solution to stadiums in their crowd management and sustainability strategies by transforming existing internet-connected screens and digital totems into local wayfinding point. PassageWay achieves this by displaying real-time, really local smart mobility and wayfinding information, curated specifically for the stadium’s location. With accuracy narrowed to a few metres, PassageWay signs can be tailored to multiple exit points, ensuring contextual relevance to visitors. PassageWay not only draws real-time information across the entire Transport for London network, including bus, bike, tube, train, tram and boat but also displays any travel alerts that are applicable to a precise location.